The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Facing fierce competition and an identity crisis, Under Armour sells MyFitnessPal and plans to phase out Endomondo by the end of 2020.
Fabletics plans retail expansion and signs a multi-year deal with Hydrow to deliver an immersive fitness experience in retail and beyond.
Whoop has closed a $100 million Series E Financing round from some of the biggest names in sports, valuing the company at $1.2 billion.
A fitness survey by Clubintel of 556 businesses reveals the successes and shortcomings of the reopening efforts of the fitness industry.
In an effort to diversify revenue, Equinox opened The Shop, a curated online platform of high-end fitness clothing and products.
Rumble is joining forces with Variis by Equinox, a collective of powerful fitness brands, to create Rumble class offerings
Planet Fitness CMO discusses the “United We Move” home work-ins campaign, which offered free workouts for everyone via Planet Fitness social media.
Equinox and Its creditors are lawyering up for negotiations that show and reveal major distress bubbling beneath the fitness company.
As studios and trainers move online, the question of who owns the rights to these online video fitness classes and content are arising.
The global wellness industry is booming but the high cost of supplements and fitness equipment has left millions of Americans in its wake.
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