Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.
Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.
Broad Fit Financial, a women-owned and operated firm, has already provided funding for over 50 equipment distributors in the U.S.
The 22 SERIES leverages Freemotion’s equipment expertise with iFIT’s vast content library, creating a more engaging cardio experience.
Eleiko, a strength and conditioning equipment manufacturer, has added Marathon Fitness to its network of authorized distributors.
LFX offers gyms the best of both worlds: expertly equipped functional training spaces along with guidance on how to create programming.
Freemotion, iFit’s commercial division, has named two industry experts to leadership roles as it eyes international expansion.
True Fitness says the changes are in response to evolving customer needs and are meant to streamline its sales operations.
Nerio Alessandri stated Technogym's goal of promoting long-term health through its products, in line with a recent U.N. initiative.
Jim Pisani will take over as CEO effective immediately, with Paul Stoneham becoming a senior advisor to the Life Time board of directors.
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