Hyperwear Products Make for a Better Gym & More Engaged Members

Invented by a gym owner, Hyperwear checks all the boxes when it comes to product selection

Product selection can make or break a fitness facility, and there are many vital considerations involved in getting it right. 

First and foremost is member experience.

Now, more than ever, members are looking to increase their overall level of health and longevity, and they’re doing it with varied and dynamic workouts like functional and HIIT training. 

To that end, gym goers covet innovative tools that get results and include a fun factor.  Gone are the days of members walking in the door, going through their static and prescribed weight-lifting routines and being satisfied. Veteran fitness enthusiasts, athletes and newbies alike are all looking for variety, fresh programming and unanchored movement. 

And once a member becomes bored with their training options, gym visits wane and you’ve got a problem.

Enter Hyperwear®. 

Products That Deliver on User Experience & ROI

“Hyperwear products were invented to solve limitations of traditional equipment and reimagine the workout experience,” says Dirk Buikema, CEO and Founder of Hyperwear. “We work to check all the boxes. Our patented no-leak design, safety, versatility and faster results bring value to members and boost retention.”

In addition to satisfying member needs, gym owners also must take into account space requirements, maintenance, durability, cost, convenience, noise factor and ease of storage when it comes to equipment. Buikema knows from experience that all of these boxes need to be checked because he was a gym owner himself. 

“There is a huge value proposition in versatile functional fitness equipment that uses a small footprint, stores easily, is clean and built to last and also delivers on variety and is fun for the user,” said Buikema.

A closer inspection of the Hyperwear products shows the true innovation and thoughtful design they reflect – design that translates into both user experience and ROI.  

Battle Ropes That Don’t Eat Up Gym Space

Hyper Rope® battle ropes offer all the benefits of battle rope workouts, but in six feet or less space, eliminating the need for an anchor and providing freedom of movement.  

“This means you can use them in a small footprint, fit more people into a class, reduce the cost of leased space, and actually execute a far greater variety of exercises than you can with a traditional battle rope,” said Matt Negro, Hyperwear’s Director of Business Development and Exercise Programming, M. Ed, CAFS, 3D Maps.

Further, they are easier to store, and with a 100% polyester braided construction they do not shed fibers and are quieter when in use.

Sandbags Done Right

Hyperwear workout sandbags are designed to be filled with multiple SandBell® filler bags so you get several weight options for the price of one. SandBells offer patented leak-free performance and are pre-filled with sustainable clean USA-sourced sand. The patented SandBell color-coded weight system allows for quick and easy weight adjustment within the sandbag. 

“Sandbags are one of the most popular forms of resistance training, but have had several flaws since inception,” noted Negro. “Hyperwear has solved this issue by utilizing SandBells as fillers, meaning no leaks and precise weight. In addition, SandBells can be used as a standalone product adding a large variety of exercise possibilities.”

This creative approach provides a wider range of training options that can be scaled and implemented for all users and programs. SandBells are also safe for all flooring types.

Free Weights Reimagined 

The SteelBell® is an intense free weight filled with tiny, 100% recycled balls of steel shot, making it incredibly lively, unstable and challenging so users can train athletically and optimize gains.

“You can grab the SteelBell with one hand allowing for Kettlebell movements but with a greater grip, wrist and forearm benefit,” said Negro. “Studies have shown there is a direct relationship between grip strength and longevity. This unstable, odd-object training benefits the core and stabilizers as well.”

SteelBells are also safe for throws, will not roll away and won’t deflate, which is a common slam ball issue.

 

Why You Should Choose Hyperwear

“Slam balls deflate and fail, battle ropes unravel and shed, and other sandbags leak,” said Negro. “Our products utilize the highest quality materials and offer long-lasting performance to save facility operators and end users money and headaches.”

“We wanted to make a product line that offers excitement, safety and performance that heavy metal weights just do not,” added Buikema. “Our products are also a safe and effective option for workout centers in hotels and apartment complexes that are unsupervised, and – beyond functional training – this gear can be used for mobility, strength and conditioning.

These products are in use in small and large group fitness clubs worldwide including Life Time, UFC, Equinox, Anytime Fitness, 24 Hour Fitness, David Lloyd, Fitness First, and in hundreds of fitness studios. 

Hyperwear products work indoors and outdoors, are safe and approachable for any fitness level or age, and store within a small footprint. The company also offers a full exercise library and educational resources.