Aktiv founder and CEO Bryan Green believes the physical layout of the fitness floor is as important as the quality of equipment offered.
The Swoosh is continuing its push into fitness and wellness with Nike Strength, a collection of Nike-branded barbells, dumbbells and kettlebells.
Matrix Fitness has partnered with Ecofit Networks for Facility 360 Powered by Ecofit, a new asset management platform for gyms.
VibeShift tech from Power Plate delivers safe, user-controlled and user-generated mechanical vibrations throughout an indoor bike’s pedals.
The new HexGrip launches from TRX are high-quality and versatile additions to any gym or studio, especially those with high traffic.
Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.
Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.
Broad Fit Financial, a women-owned and operated firm, has already provided funding for over 50 equipment distributors in the U.S.
The 22 SERIES leverages Freemotion’s equipment expertise with iFIT’s vast content library, creating a more engaging cardio experience.
Eleiko, a strength and conditioning equipment manufacturer, has added Marathon Fitness to its network of authorized distributors.
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