Vasa Fitness' new Studio Pilates class features 45-minute sessions on NordicTrack Ultra 1 Reform RX reformers.
As Solidcore tracks toward opening 35 new studios this year, the Pilates-inspired boutique fitness brand is launching a new campaign.
New York's wellness crowd has a new dating app: Ateam, which launches with an 8,000-person waitlist and date nights at Aarmy and SoulCycle.
Nike has named The Yard Gym its first global gym partner, collaborating with the strength training franchise on programming and more.
The Xponential Fitness-owned barre brand is relaunching its Reform class, looking to get in on the Pilates craze.
Club Athletic, formerly The Athletic Clubs, is rebranding as it expands beyond New York to Chicago, Washington, D.C. and additional markets.
Inside Strong Pilates studios, integrated tablets will offer members real-time performance tracking, color-coded intensity zones and personalized coaching tools.
Xponential Fitness has named Danielle Porto Parra as its new president as the Club Pilates parent undergoes a strategic review.
From gender to race to body-image, Pilates studios are facing questions about the image they cultivate. In response, founders and instructors are taking steps to increase inclusivity.
Pilates Addiction, owned by Sequel Brands, is gearing up to build a robust footprint across the U.S., with locations set to open from New Jersey to Tennessee.
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