Boutique Fitness
Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement
Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs
Life Time Aims To Be ‘Industry’s Clear Leader’ in Reformer Pilates
As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
SoulCycle Taps Loop Earplugs for In-Studio Hearing Protection
Sound-conscious SoulCycle riders can now purchase reusable earplugs from Belgian brand Loop , which offer 17 decibels of protection.
Bodybar Pilates Plans To Double Studio Footprint in 2026
Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.
Reforming Pilates Is Building a Three-Story Studio in an NYC Carriage House
A luxury Pilates brand is turning a vintage New York City carriage house into the largest Pilates studio in the U.S.
Treadmill Concept Stride Fitness Rebrands Around Strength Training
To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.
Indoor Cycling Slump Hits Popular Texas Studio Brand
Ride Indoor Cycling will close two locations as the broader indoor cycling category faces waning consumer interest post-pandemic.
Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play
Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.
Pvolve Hires Jesse McBain as Studio Growth Exec, Eyes 50 Open Locations
Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.
