The first visit to a workout class is often a blur of logistics: finding the locker room, grabbing weights, learning the flow. It rarely gives a good read on why a brand retains clients long-term. I usually test wearables and fitness products for months before judging them, so for Aarmy, I did the same: I...
Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.
Burn Boot Camp is bringing on global music producer and artist Marshmello as an equity partner, franchise owner and creative lead for music.
Balenciaga is taking over select Barry's studios to promote its TechWear line, the latest luxury brand racing into fitness and wellness.
Club Pilates has signed a new 70-unit deal with entrepreneur and developer Saber Ammori and the newly formed Renew Fitness franchise group.
YogaSix has launched Y6 Core, a heated, Pilates-inspired class that maintains the yoga franchise's signature methodology.
EoS Fitness is rolling out reformer Pilates at three pilot gyms this summer, with more to follow, the low-price operator said.
Mecka Fitness, which is soon opening its third location in the Pittsburgh area, has ambitions to grow regionally and possibly nationally.
Boutique chain btone Fitness debuts the btFormer, a proprietary reformer made in Massachusetts, as it pushes past 50 studios.
Australia-based functional fitness franchise Fitstop has studios coming to big cities in Texas, following openings in California and Pennsylvania.
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