Research
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Running Rules but Walking Is Booming, Too, Strava Data Shows
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
For Fitness Influencers, It Pays To Be Authentic
Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
Doctors Are Using AI To Identify Chronic Stress From CT Scans
Using a deep-learning artificial intelligence model, researchers have discovered a first-of-its-kind biomarker of chronic stress.
Popular Fitness Apps May Actually Reduce Motivation, Study Finds
Researchers found that tracking apps like MyFitnessPal sometimes play a factor in promoting unrealistic goals and feelings of shame, leading […]
Women’s Health Outlook: Fitness Brands, Wearable Makers Tackle the Research Gap
From AI-powered cycle tracking to menopause-focused fitness, top experts reveal how the wellness industry is closing the gender gap in women’s health and research.
Machine Learning Helps Predict Exercise Habits, Study Finds
Researchers analyzed data using machine learning to identify key factors in whether adults meet recommended physical activity guidelines
Fitness Franchising by the Numbers: 10 Key Stats
The fitness franchising industry is experiencing robust growth, driven by consumer preferences and innovative business models.
New Research Links Creatine to Depression Relief
New research highlights creatine’s potential beyond muscle building—showing promise as a supportive tool for depression.
Fitness Consumers Are More Active Than Ever, New Data Shows
A new report from ABC Fitness suggests that fitness consumers are spending more time inside gyms and studios than ever before.
