Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
New data paints a bullish picture for the global fitness market, with most operators reporting strong growth while eyeing new markets, partnerships and revenue streams
A new study is good news for those short on time, while bucking the idea that 10,000 steps a day is necessary for health and longevity
A new report shows steady growth for the booming Pilates market since 2020, with certain portions of the population accounting for a disproportionate share of participants
Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.
In our monthly FitGrid x ATN benchmarking data dive, we tackle what the cycling modality needs to do to stay competitive.
Gym visits dipped very slightly in Q2 2026, marking the industry's first year-over-year slowdown since the post-pandemic boom. But a June rebound hints at strong momentum heading into the second half of the year
More than 25% of GLP-1 users in the U.K. reported increasing fitness spending after starting treatment. Those results are promising, but other data shows it's far from a given that weight-loss drugs will prove to be a net benefit for the industry
A 30-year study indicates that weekly strength training for 90 to 120 minutes has serious benefits for lowering risk of death, with no further benefit found above that duration
New data spotlights a "readiness gap": personal trainers have the certifications, but they're not getting the business coaching they need.
A new Myzone report shows that gym members across age groups are spending more time working out in lower-to-moderate intensity zones, which it calls "habit and longevity" training.
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