Fitness Business New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Courtney Rehfeldt July 15, 2026 Share on Facebook Share on Twitter Share via Email New Crunch Fitness CEO Chequan Lewis (credit: Crunch Fitness) Chequan Lewis, a former Pizza Hut exec, was promoted to Crunch’s CEO role last month. He spoke with ATN about what’s coming next, including international… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Boutique Fitness CEO Corner Crunch Fitness Gyms High Value Low Price Gyms (HVLP) Pilates