Emily Barton turned a chance workout into a thriving business, redefining what’s possible in fitness franchising
Bodybar Pilates is betting on authenticity, with ads that feature real members and instructors, to broaden its appeal as the brand targets U.S. expansion.
Aligned Fitness has added six Club Pilates studios to bring its footprint total to 55. The additions come from CAM Pilates, a Columbus, Ohio-based franchise.
The Pack, known for its blend of self-defense training with strength and conditioning in a group fitness format, will expand into New Jersey and Florida.
Boutique fitness brand Studio Pilates International has unveiled The Pilates Games, a 100-minute, scored format for reformer-based workouts.
Hotworx has launched TrainingTrax, an AI-powered personal training platform, joining Vasa Fitness and NYSC on the AI coaching wave.
Manny Pacquiao launches Pacquiao Prime Boxing in a former Mayweather Boxing + Fitness Hollywood gym, with plans for more locations.
Amsterdam's Rostudios is looking to disrupt a notoriously saturated, and expensive, NYC boutique fitness market, proposing a $25-per-class rate.
Club Pilates has signed its largest multi-unit deal in Xponential Fitness history and announced a new MFA in the Philippines.
Now up to five profitable studios, Henry Gonzalez reveals how being “grease and glue” helped him grow his StretchLab franchise operation.
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