Strong Pilates has officially entered the California market, opening its first Golden State studio in West Hollywood.
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs
As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
Sound-conscious SoulCycle riders can now purchase reusable earplugs from Belgian brand Loop , which offer 17 decibels of protection.
Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.
A luxury Pilates brand is turning a vintage New York City carriage house into the largest Pilates studio in the U.S.
To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.
Ride Indoor Cycling will close two locations as the broader indoor cycling category faces waning consumer interest post-pandemic.
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