Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

ARMRA bulk jar

Product of the Week: ARMRA

Our verdict: a groundbreaking (and expensive) product, ARMRA has the potential to transform your immune barriers for proactive defenses.

Two women on exercise ball

Study Suggests Gut Health Might be Linked to Exercise Performance

In a gut health & exercise study conducted on mice, when the gut microbiome was depleted with antibiotics, the mice became exhausted and...

Boxraw founder & CEO Ben Amanna headshot

CEO Corner: Ben Amanna on Boxraw’s Knockout Collaboration with ‘Creed III’

CEO Ben Amanna speaks to Athletech News about what excites him most about the collab between Boxraw & 'Creed III,' in theaters March 3.

Shayan Azizbaeigi smiling

Q&A with Shayan Azizbaeigi, SVP Product, Fitness & Wellbeing, Xplor Technologies: How Technology is Changing the Boutique Fitness Landscape

Shayan Azizbaeigi, SVP of Product, Fitness & Wellbeing at Xplor Technologies, speaks with ATN about his company's offerings, how...

DOGPOUND gym interior

Studio Spotlight: DOGPOUND Gym

DOGPOUND got its name when many of its original clients, like actor Hugh Jackman, brought their dogs along when they worked out at the gym.

Bárbara Hernández sitting in swimsuit on icy land adjoining Antarctic Ocean

Bárbara Hernández Swims More Than 1.5 Miles in the Southern Ocean with the Help of dryrobe

The dryrobe Advance kept Bárbara Hernández warm through the frigid temperatures and protected her from the elements.

Luke Zocchi standing with hands folded near sea

Trainer Talks: Luke Zocchi From Centr

Known for his work training 'Thor' star Chris Hemsworth, Luke Zocchi, who is also a trainer for Hemsworth's Centr, speaks with Athletech News.

Vegetables

It’s Going Around: Best Vitamins to Boost Your Immune System

While masking up and washing hands remain top ways to prevent illnesses, immune-boosting vitamins offer an extra guard.

Lemon Perfect bottle

Lemon Perfect, a Beyoncé-Backed Hydration Company, Raises Nearly $37 Million in Latest Funding Round

Founded in 2017, Lemon Perfect got a huge boost in popularity in 2020 when Beyoncé’ posted a photo on Instagram with a company drink in it.

Turo SK8 at work

Turo SK8 Helps Canadians Turn Their Community Rinks into Professional Ice

The fully electric Turo SK8 is built specifically to handle ice resurfacing in smaller, backyard rinks. It can now be booked on Turo.