Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Pvolve launched its first global ad campaign featuring actress and producer Jennifer Aniston, who recently signed on as a brand partner.
MyFitnessPal partnered with fitness expert and expectant mom Deja Riley to develop a plan to help ease pregnancy symptoms and increase energy.
Jim Rowley of Crunch sheds light on the gym chain's differentiating features, impressive franchise growth and future plans.
LumosTech and the Connecticut Sun will explore how advanced sleep technology can impact performance in the world of professional sports.
A new suite of health and wellness features makes Galaxy Watch6 Samsung's most fitness-forward wearable to date.
NYSC trainers will use Garmin devices and collaborate on social media to show members how to best use their fitness trackers.
Athletech News tested the Oura Ring for several months to assess its strengths and weaknesses and deliver a final verdict on whether it's worth the hype.
Hume, a wellness club and members-only community, is the latest in a recent upswing of upscale, health-focused community spaces.
The tie-up between Chris Hemsworth's Centr and Lifespan.io aims to accelerate the development of effective interventions for age-related diseases.
The deal, valued in the eight figures, will allow Practice Better users to integrate nutrition offerings into their health and wellness services.
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