Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Whoop Coach provides custom-designed training plans, routines and recommendations. It also answers users' health and fitness questions.
Nike members can now sync their workouts with Strava while Strava users can access Nike’s content for guidance, motivation and tips.
The Schwinn 490 is compatible with the JRNY app, Nautilus' digital content arm featuring routes, trainer-led classes and personalized workouts.
Science of Sport has partnered with the Arizona Diamondbacks, Los Angeles Dodgers, Memphis Grizzlies and Chicago Cubs.
Jets players have been using doTerra's essential oils for a better night’s sleep and improved respiratory health.
The Lumos Mask is a fantastic solution for people who frequently travel or have trouble sticking to a set sleep schedule.
While some boutique fitness studios are leaning into intensity, others are finding success with a “come as you are” attitude.
Sephora will now carry 13 products from wellness tech company HigherDose online in both the U.S. and the U.K.
Founders and executives from the top fitness wearable companies spoke with Athletech News about what's to come.
Inspired by dance, yoga and meditation, The Power of Gesture is a new methodology that helps people translate their emotions into movement.
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