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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Nik Kish speaks with ATN about what motivates him, why he joined Xponential Fitness and how Row House has grown to nearly 100 locations.
Spot X is a great 2-way satellite messaging option that has the potential to be a life-saving product for backcountry adventurers.
The watchOS 9 software from Apple Watch has more specialized running features to help runners measure performance and reach their goals.
Total revenue for gyms in Europe soared by 66 percent in 2022, reaching EUR 28 billion, according to a report from Deloitte.
Litesport is a VR/AR workout that is perfect for those looking for an engaging way to begin working out or supplement their fitness routine.
The inaugural Beach Football League event will feature a star-studded lineup of former NFL players including Terrell Owens and Pacman Jones.
The Fitscope app will come preinstalled on certain Bodycraft machines, giving users access to a variety of on-demand workouts.
In addition to its REV bike, Power Plate is bringing its vibration technology to Life Time clubs nationwide in a new pickleball sponsorship.
The program is designed to guide and empower women, with a full schedule of pregnancy-safe workouts specific to each week or trimester.
Endel is on a mission to become the "Spotify of functional audio," Oleg Stavitsky tells Athletech News in an exclusive interview
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