Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
O2 Hydration is a 100% carbon-neutral sports drink. It may just be able to rival some of the big sports drink players.
Hochstadt has partnered with celebrities like Quavo, Baker Mayfield and more to grow the Legends brand into more than just an apparel line.
Flash IV from BodyArmor contains significantly more electrolytes than traditional sports drinks along with essential vitamins and minerals
Pvolve has had an impressive year, including a recent rebranding and celebrity partnership with Jennifer Aniston.
The Power Plate Stability Bar offers extra balance support during lower-body standing exercises and integrates with the Power Plate Move.
Advanced wellness features like blood oxygen tracking, heart rate alerts and auto-pause for workouts make Google's watch more competitive
From high-tech wearables to the best in athleisure, Athletech News rounded up the five best Father's Day gifts for the fitness-focused Dad.
The new brand from Jonah Hill is humorous but mission-driven and offers products like clothing, footwear and wellness accessories.
Brea Ballard speaks exclusively with Athletech News about her new role, her goals for World Gym and how fitness marketing has changed.
Oura Circles allows users to track their activity and sleep through the ring and also engage with loved ones for encouragement
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