Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
In a gut health & exercise study conducted on mice, when the gut microbiome was depleted with antibiotics, the mice became exhausted and...
CEO Ben Amanna speaks to Athletech News about what excites him most about the collab between Boxraw & 'Creed III,' in theaters March 3.
Shayan Azizbaeigi, SVP of Product, Fitness & Wellbeing at Xplor Technologies, speaks with ATN about his company's offerings, how...
DOGPOUND got its name when many of its original clients, like actor Hugh Jackman, brought their dogs along when they worked out at the gym.
The dryrobe Advance kept Bárbara Hernández warm through the frigid temperatures and protected her from the elements.
Known for his work training 'Thor' star Chris Hemsworth, Luke Zocchi, who is also a trainer for Hemsworth's Centr, speaks with Athletech News.
While masking up and washing hands remain top ways to prevent illnesses, immune-boosting vitamins offer an extra guard.
Founded in 2017, Lemon Perfect got a huge boost in popularity in 2020 when Beyoncé’ posted a photo on Instagram with a company drink in it.
The fully electric Turo SK8 is built specifically to handle ice resurfacing in smaller, backyard rinks. It can now be booked on Turo.
Fashion brands that have opened standalone gyms include Aviator Nation, Revolve, Hermès, and Alo Yoga. More are likely to follow suit.
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