Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Apple Fitness+ is embracing Pride month with a new Artist Spotlight series that features the music of Madonna, a longtime social activist.
The limited-edition Bala x CorePower Yoga 2lb Bangles will be available for purchase online at and in select studios nationwide.
The integration combines Oura sleep and activity data with proprietary analysis of blood biomarkers and DNA data from InsideTracker.
Endel’s proprietary AI technology will be used to empower UMG artists to create science-backed music that enhance listeners’ overall wellness
A customizable dashboard allows MyFitnessPal users to personalize their food-tracking experience with nutrient-specific options.
As VR fitness has grown in popularity, insiders expect Apple to enhance its existing health & wellness offerings.
Nik Kish speaks with ATN about what motivates him, why he joined Xponential Fitness and how Row House has grown to nearly 100 locations.
Spot X is a great 2-way satellite messaging option that has the potential to be a life-saving product for backcountry adventurers.
The watchOS 9 software from Apple Watch has more specialized running features to help runners measure performance and reach their goals.
Total revenue for gyms in Europe soared by 66 percent in 2022, reaching EUR 28 billion, according to a report from Deloitte.
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