Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The latest ACSM American Fitness Index reveals the top U.S. cities for health and fitness, with one East Coast city extending its long-running streak at No. 1
From recovery companies to wearables and protein brands, the fitness and wellness industry is finding ways into the World Cup conversation.
Peloton’s new HiLit+ program comes as the brand leans further into sustainable training and longevity-focused protocols.
City Fitness will open two Hoboken clubs this year as gyms increasingly eye New Jersey as a competitive market.
Call it the Hyrox effect: as fitness competitions take off, Deka’s new format brings a standardized race into its affiliate gyms worldwide, providing an alternative to individual-style competitions.
Omnigym has partnered with Emmaüs Solidarité to install fitness equipment at a shelter serving more than 200 residents in the French capital.
Fitness and wellness brands are competing in a market where consumers have more choice, more skepticism and more ways to discover brands outside the traditional marketing funnel. Operators are pressed to move beyond straightforward acquisition tactics and build marketing strategies that can support trust, education and long-term engagement.
A new Myzone report shows that gym members across age groups are spending more time working out in lower-to-moderate intensity zones, which it calls "habit and longevity" training.
We reviewed Kineon's Move+ LED & laser therapy device, which promises to relieve joint pain, reduce inflammation & stimulate healing.
Zygo claims to solve one of swimming’s biggest limitations: listening to audio underwater. Here's our honest review of the waterproof Bluetooth earbuds.
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