Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Athletech News shares a conversation we were fortunate enough to have with Laurie McCartney just days before her tragic passing.
P.volve's recently appointed chief training officer, Antonietta Vicario, speaks exclusively with Athletech News.
Barry's LIFT focuses on slower, more technical moves to work primary and secondary muscles to full exhaustion.
In addition to Emily Cole, Therabody has athletic partnerships with DeAndre Hopkins, James Harden, and Cristiano Ronaldo.
Sloane Stephens speaks with Athletech News about Create & Cultivate and how she stays balanced and grounded despite her busy schedule.
The collaboration features two limited-edition offerings: the Pressed x Barry’s Recovery Smoothie and Recovery Shot.
The California Equal Pay Pledge signee employees over 170,000 people in more than 4,000 fitness locations across the state.
The key leadership appointments Crunch Fitness made are of Molly Long as Chief Exp. Officer, Chad Waetzig as CMO, Tim Welsh as CDO, & Pam...
The Liteboxer VR fitness app, which launched just over a year ago, has more than 940,000 installs to date.
Celebs like LeBron James & Kim Kardashian love to take the cold plunge. It involves immersing yourself in water under 40° F for 1 to 5 mins.
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