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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Power Plate has joined forces with EoS Fitness to bring its whole-body vibration technology to the low-cost gym chain's locations.
On top of fancy tech, Garmin’s new smartwatches offer fitness insights and accessibility features for every type of athlete.
FalconFrames is a neuro-visual wearable that coaches athletes on where to focus their eyes during training.
MilkMate, a breast pumping solution company, recently secured FDA clearance and closed a $5 million seed round.
Dream Recovery's premium sleep masks are made with 30 momme silk and have 8 layers of stuffing to keep light out – here's our honest review.
Pvolve launched its first global ad campaign featuring actress and producer Jennifer Aniston, who recently signed on as a brand partner.
MyFitnessPal partnered with fitness expert and expectant mom Deja Riley to develop a plan to help ease pregnancy symptoms and increase energy.
Jim Rowley of Crunch sheds light on the gym chain's differentiating features, impressive franchise growth and future plans.
LumosTech and the Connecticut Sun will explore how advanced sleep technology can impact performance in the world of professional sports.
A new suite of health and wellness features makes Galaxy Watch6 Samsung's most fitness-forward wearable to date.
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