About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

InsideTracker biomarkers app screenshots

Product of the Week: InsideTracker Plans Review 2023

My overall review for InsideTracker: it was one of the most enlightening health tools that I have ever used.

Phone on a selfie stick

When Your Fit-spiration is a Fraud

If you look closer at photos of a fit-spiration, you may notice warped backgrounds or small inconsistencies pointing towards a larger problem.

A hand wearing Apple Watch operating Ergatta rower software

Ergatta, the Game-Based Home Fitness Brand, Announces Apple Watch Integration

After the Apple Watch integration, Ergatta users can track heart rate on screen during workouts & add rowing sessions to daily activity rings

Dr. Michael Greger smiling

Q&A with Dr. Michael Greger, New York Times Bestselling Author of ‘How Not to Die’

New York Times bestselling author Dr. Michael Greger speaks with Athletech News on diet being a matter of life and death.

People at NYSC Functional Field class, part of the 'Team Training' classes

New York Sports Club Debuts ‘Team Training’ Classes in Four NY Clubs

The two 'Team Training' classes that New York Sports Club (NYSC) has launched are called Boxing Academy and Functional Field.

SLT's Amanda Freeman smiling

CEO Corner: SLT’s Amanda Freeman & Lynsey Price on Why the Company is Doing Better Than Ever

SLT, founded by Amanda Freeman in 2011, combines the most challenging elements of Pilates with strength training and cardio.

Meghan Hayden working out

Trainer Talks: Take Off With Meg’s Meghan Hayden

Take off With Meg founder Meghan Hayden speaks with Athletech News on best client story, nutrition, how did she get into fitness, & more.

People at CorePower Yoga

Studio Spotlight: CorePower Yoga

After hearing about the devoted following and aggressive expansion plans of CorePower Yoga, I decided to try different classes of the studio.

Apple Women's Health Study graphic representation

Apple Women’s Health Study Releases New Findings Connecting Menstrual Cycle Regularity to Overall Health

The findings of the Apple Women's Health Study stress menstruators talk to their healthcare providers about persistent cycle irregularities.

ARMRA bulk jar

Product of the Week: ARMRA

Our verdict: a groundbreaking (and expensive) product, ARMRA has the potential to transform your immune barriers for proactive defenses.