Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Equinox building

Former Café Vendor Sues Equinox for Mismanagement and Theft

Café vendor Brent Rodgers tells Athletech News that he has seen the way Equinox treats its employees and members, and would constantly lie.

Man running

Move for Movember with Strava

Move for Movember with Strava is being held in memory of the 60 men the world loses to suicide every hour.

Peloton co-founders together

Peloton Co-Founders Are Launching a Direct-to-Consumer Rug Brand

The rug by Peloton co-founders will be manufactured in US-based mills, affordable, and shipped to you fast.

An Equinox reception

Equinox CEO Cites Membership Growth as a Sign that In-Person is Back

Equinox CEO Harvey Spevak says his company had a record growth in the six out of last seven months, with Sept being biggest month ever.

Affirm share plunges from Peloton slow down

Affirm Share Plunges from the Recent Peloton Struggles

Since consumers have been returning to gyms, Peloton has been unable to sell enough bikes, causing the Affirm share to plunge.

MAÄT founder Fiona Devaney in her leggings

CEO Corner: Founder Fiona Devaney on the MAÄT 1.0 Leggings

Founder Fiona Devaney speaks with ATN on how the MAÄT 1.0 Leggings design assists athletes of all levels, interests, and sizes.

Woman with medicine ball

GWI Research Indicates Spending On Wellness May Increase Happiness and Longevity

According to the GWI Research report, for every $844 annual increase in wellness spending per person, happiness levels increase seven percent.

Man using Headspace app

24 Hour Fitness Launches New Services with Headspace, iCRYO, & Others to Support Members’ Holistic Fitness Journeys

New services that 24 Hour Fitness members will get include a free 3-month subscription to Headspace, iCRYO therapies, Nutrishop stacks, & more

People running a marathon

Athletech Round-Up: Best Recovery Products for Marathon Season

Athletech News rounds up some of the best marathon recovery products for runners that can be used from the comfort of your home.

Steph Shep having a healthy drink

Beekeeper’s Naturals Announces Celebrity Partnership With Future Earth Co-Founder Steph Shep

Beekeeper's Naturals and Future Earth co-founder Steph Shepherd to launch a functional matcha lozenge that delivers energy and boosts immunity