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Fitness

Oura Ring: Investors Bet Another $100M

The basic Oura Ring is $299, although options and add-ons can increase the price to $999. (You can get an Aura with an actual diamond to seaml

Nick Keppler • May 08 2021
Peloton-Homecoming-2021-news
Tech

Peloton Homecoming 2021: Digital Tweaks Announced

The upgrades, announced at Peloton Homecoming 2021, make up a trickle of positive news as the company is wrapped up in a scandal over safety

Nick Keppler • May 07 2021
Will New Yorkers go Back to the Gym
Fitness

Equinox Group in Talks to Go Public; ClassPass and Mindbody Potential Merger; Will New Yorkers go Back to the Gym…Ever?

Below is what our team at Athletech flagged as this week’s most interesting reads in the world of fitness, tech and mental health.

Staff Editor • May 07 2021
Peleton Treadmill Delays
Finance

Peloton Delays the Relaunch of Its Less Expensive Treadmill As It Deals With Safety Concerns

In 2021, Peloton Hoped to Make Its Treadmills As Hot As Its Bicycles. Now It’s Recalling and Delaying Its Whole Treadmill Line

Nick Keppler • May 07 2021
shapelog_lifefitness
Tech

ShapeLog and Life Fitness Partner to Deliver Innovative Connected Strength Solutions

ShapeLog connected strength technology tracks exercisers’ progress in real time on strength training equipment.

Staff Editor • May 06 2021
peloton-treadmill-recall-ceo-changed-tone-news
Finance

Peloton Treadmill Recall Announced with CEO’s Changed Tone

Following the announcement of the Peloton treadmill recall, owners can get a full return for either product through November of 2022 and

Nick Keppler • May 05 2021
Xpoential Fitness IPO
Finance

Xpoential Fitness, Owner of Club Pilates, Pure Barre and Other Niche Fitness Studios, May Be Planning an IPO

Xpoential Fitness, the global franchisor planned to go public last year but waited because of COVID-19. Does it expect the fitness club industry to rebound?

Nick Keppler • May 02 2021
kemtai-cofounder-interview
Tech

Kemtai AI Offers Live Workout Feedback [CF Interview]

Kemtai cofounder Mike Telem: These are actual trainers that uploaded their workouts to Kemtai and you get guidance and feedback that is based

Nick Keppler • May 02 2021
Taiwan Excellence Unveils Innovative Smart Fitness Products
Fitness

Taiwan Excellence Unveils Innovative Smart Fitness Products from Five of Taiwan’s Most Influential Brands

Taiwan Excellence's April 28th livestream features gym and at-home fitness ecosystems, apps, treadmills, smart apparel, equipment made for seniors, and more.

Staff Editor • Apr 30 2021
jay-z-lit-method-other-news-opinion
Fitness

Opinion: Jay-Z LIT Method, New SoulCycle CEO, Mark Wahlberg-Power Plate

This about-to-be past week saw Jay-Z investing in LIT Method, SoulCycle CEO looking to mend company blot & Mark Wahlberg joining Power Plate.

Staff Editor • Apr 30 2021
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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