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Mirror-smart-weights-launch-news
Fitness

Mirror Launching Smart Weights

The new Mirror weight accessories are rumored to improve training and will include dumbbells and ankle weights.

Courtney Rehfeldt • Nov 01 2021
Meta acquires Within, makers of Supernatural
Finance

Meta to Acquire Within, a VR Company

Meta says popular & other-worldly fitness app Supernatural, developed by Within, will work independently & create additional VR experiences.

Courtney Rehfeldt • Nov 01 2021
Exos
Fitness

Exos Modernizes in Response to Pandemic

The Phoenix-based Exos, with a solid base of elite athletes and military members, has now modernized and expanded the brand.

Courtney Rehfeldt • Oct 31 2021
THEMAGIC5 swimming goggles bidding war news
Finance

Breaking: THEMAGIC5 Swimming Goggles Create Bidding War on Shark Tank

Rasmus Barfred, one of the founders of THEMAGIC5, told Athletech News the Shark Tank experience was 'super overwhelming, but in a good way.'

Candace Cordelia Smith • Oct 30 2021
Cerebral-Simone-Biles-Team-Mental-Health-news
Wellness

Cerebral & Simone Biles Team Up to Highlight Mental Health

Cerebral will be listed as an official sponsor for Simone Biles's Gold Over America Tour and the 2022 Biles Invitational.

Courtney Rehfeldt • Oct 29 2021
Snap Fitness Logo White AW
Fitness

Snap Fitness Looks to Target Rural Market

The Snap Fitness strategy will tout the emotional benefits of working out over promoting physical benefits.

Courtney Rehfeldt • Oct 29 2021
Punch-Pedal-House-co-founders-Nada-Foley-and-Joey-Foley-interview-Athletech-News-originals
Fitness

CEO Corner: Punch Pedal House Co-Founder Joey Foley Cycles On Own Path While Paving New Way in Fitness

Punch Pedal House co-founder Joey Foley is a fighter. He battled his way through life long before being a respected fitness entrepreneur.

Candace Cordelia Smith • Oct 28 2021
Open app studio
Wellness

Open App Studio is Backed by Twitter’s CEO

For $20/month, members can subscribe to the Open app studio & gain access to unlimited classes, workshops, upcoming events, & free passes.

Courtney Rehfeldt • Oct 27 2021
sleep study - best time to work out
Wellness

New Data Reveals The Best Time to Work Out

The researchers wanted to explore a possible connection between the time a person chose to work out and their sleep quality.

Courtney Rehfeldt • Oct 26 2021
Nautilus-CEO-Jim-Barr-exclusive
Finance

Nautilus Adds Two Experts to Board; CEO Jim Barr Says They Bring Key Omnichannel & Digital Expertise

Speaking exclusively with Athletech News, Nautilus CEO Jim Barr said, '...[digital & omnichannel] ]are two key components of [company's]...

Wendy J. Meyeroff • Oct 26 2021
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