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MyFitnessPal- Under Armour
Finance

Why Under Armour is Selling MyFitnessPal at a Loss after Buying it 5 years ago for $475 million

Facing fierce competition and an identity crisis, Under Armour sells MyFitnessPal and plans to phase out Endomondo by the end of 2020.

Nick Keppler • Oct 30 2020
Fabletics x Hydrow
Fitness

Fabletics Bets on Retail with More Stores and Deal with Rowing Machine Company Hydrow

Fabletics plans retail expansion and signs a multi-year deal with Hydrow to deliver an immersive fitness experience in retail and beyond.

Staff Editor • Oct 29 2020
Whoop Fitness
Finance

Whoop, Maker of the Fitness Tracker that Pro Athletes Love, is Now Valued at $1.2 Billion

Whoop has closed a $100 million Series E Financing round from some of the biggest names in sports, valuing the company at $1.2 billion.

Staff Editor • Oct 29 2020
fitness-businesses-expecting-drop-in-revenue-the-news
Fitness

Fitness Businesses Expecting 63% of Usual Revenue in 2020

A fitness survey by Clubintel of 556 businesses reveals the successes and shortcomings of the reopening efforts of the fitness industry.

Nick Keppler • Oct 29 2020
Equinox-opens-The-Shop-reports-Athletech-News
Finance

Equinox Places Hope in E-commerce with The Shop

In an effort to diversify revenue, Equinox opened The Shop, a curated online platform of high-end fitness clothing and products.

Nick Keppler • Oct 28 2020
Fitness

Rumble Launches New Digital Classes, Partners With Variis By Equinox’s Fitness Platform

Rumble is joining forces with Variis by Equinox, a collective of powerful fitness brands, to create Rumble class offerings

Staff Editor • Oct 28 2020
Planet Fitness
Fitness

Planet Fitness CMO Recounts Pandemic Pivot

Planet Fitness CMO discusses the “United We Move” home work-ins campaign, which offered free workouts for everyone via Planet Fitness social media.

Staff Editor • Oct 28 2020
COVID-19 vaccination to be required by Equinox and SoulCycle
Finance

Equinox and Its Creditors Are Lawyering Up for a Possible Showdown

Equinox and Its creditors are lawyering up for negotiations that show and reveal major distress bubbling beneath the fitness company.

Nick Keppler • Oct 26 2020
fitness-trainers-own-rights-to-online-training-videos-or-not-Athletech-News-tells
Finance

Do Fitness Trainers Own Rights to Online Training Videos?

As studios and trainers move online, the question of who owns the rights to these online video fitness classes and content are arising.

Nick Keppler • Oct 25 2020
Digital fitness led by data-focused companies
Wellness

Luxury Wellness Brands Are Thriving. But Who Are They Really Helping?

The global wellness industry is booming but the high cost of supplements and fitness equipment has left millions of Americans in its wake.

Staff Editor • Oct 24 2020
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