Athletech News talked to Julia Horn, SoulCycle senior director of Retail, to explore early reads on these product launches...
2021 Olympics best new tech also enables viewers at home to enjoy multi-angle replays, AI-generated information on sprints and...
Even with the health rewards that blood flow restriction seemingly provides, the practice doesn’t come without a few uncomfortable...
Hyperice CEO Jim Huether says of Hyperice acquiring Core, “We’ve heard from both our elite and everyday athletes that mental wellness...
Sony’s lawsuit, filed on July 15, posits that Gymshark “has achieved its success by infringing sound recordings and musical...
The eligible UnitedHealthcare members will get a subscription to the Peloton App (a $12.99-a-month value) for 12 months on United’s dime.
Irvin, California-based Xponential Fitness is an umbrella company that owns nine chains of niche fitness studios, spread around...
Even as people return to the gym, digital fitness businesses like Obé Fitness think they can expand. Its Disney tie-ins help.
Peloton Lanebreak players gain points for staying in the confines of the lane, for their cadence (strokes per minute) and...
ACE president and chief science officer Cedric Bryant, PhD, told Athletech News, “If you see what we see in the pandemic,...
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