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Bodyarmor adding the star to its roster of celebs is a sign that the sports drinks line wants to expand its appeal to suburban moms.
Before the COVID-19 pandemic, Keep hoped for global expansion. Now, its digital fitness services (app) are in demand around the world.
COVID-19 pushed back Technogym Fitness Store L.A.'s opening a few times, finally opening in Nov, but the demand had skyrocketed by that time.
Is the juice still worth the squeeze? How juice and smoothie bars are adapting to a new world of fitness and health.
Ryan Seacrest joins the CLMBR investment team alongside Jay-Z, Novak Djokovic, Pitbull, Chad Hurley, Marco Borges and venture capital and private equity firm KBW-Ventures.
The ACSM Health and Fitness Journal survey has polled fitness professionals annually for 15 years to chart growth of various workout types.
Within the fitness industry, the at-home fitness sector thrived while traditional gyms struggled to stay afloat.
Playlists have been a legal & creative hassle for online workout firms. Universal Music Group and Variis's deal represents a breakthrough.
The U.S. Justice Department said it’s not done reviewing the deal, but Google and Fitbit are stepping forward.
Huami one of the world’s largest wearables companies, and STUDIO, the worldwide leader in fitness entertainment, are announcing Amazfit HomeStudio.
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