‘Gymnosis’ by Blink Fitness will be available to both members & non-members when it launches in September
Getting motivated to exercise can be difficult, so Blink Fitness has decided to offer a creative solution. Starting September 12th, the fitness brand will be offering free hypnosis sessions to help people get motivated and stick to their workout routines. Gymnosis, a new Blink Fitness campaign, features a unique mind technique used by celebrities and athletes to overcome ‘exercise aversion.’
Blink Fitness reported a strong post-COVID-19 pandemic performance earlier this year, including record sales in March – the company’s best-selling month in its 11-year history, according to the fitness brand.
“A commitment to working out and wellness takes personal motivation,” said Todd Magazine, CEO of Blink Fitness. “Mustering that motivation can be hard. At Blink, we want to give individuals as many tools as possible to achieve their fitness goals, and we’re excited to offer this free Gymnosis hypnotherapy service with the hopes that it helps individuals find the motivation to start exercising.”
From September 12 to 18, the Gymnosis sessions will be held in-person at Blink Fitness in Park Slope, Brooklyn, New York, as well as virtually across the United States. Each day, multiple sessions will be held for anyone who is interested, with each session lasting approximately 45 minutes. The sessions will be held in a group setting, with 10-30 people per session. Best of all, anyone can try the motivating hypnosis sessions, even if they aren’t a current Blink Fitness member.
“Logic, reasoning, and willpower are not always enough to convince ourselves to exercise,” said certified clinical hypnotherapist and wellness expert Carolyn Barnes, who will be leading the Blink Fitness virtual hypno-sessions. “Hypnosis is a purely natural state that can offer direct access to the subconscious mind, where our learned behavior pattern-making systems reside. By accessing the subconscious mind, we can start to change the default switch from old patterns that don’t serve us, to new ones that do,” Barnes explained, adding that 90% of brain activity is subconscious.
Blink Fitness points to a recent Department of Psychology-University of Minnesota survey that concluded that the last two years have led to people experiencing ‘brain fog,’ which is a drop in motivation, mental clarity, and focus. Since hypnosis creates a state of relaxation, people can use the power of the subconscious mind to bring on positive change, including creating healthier habits.
Gymnosis sessions require registration, and there are limited slots available. Those who are interested in Gymnosis can register here.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.