Fitness Business Fitness Operators Rethink How They Target 50+ Clients Courtney Rehfeldt Published: September 21, 2026 Share on Facebook Share on Twitter Share via Email credit: Tony Woodhead on Unsplash From boutique studios to upscale operators, the fitness and wellness industry is ditching the shuffleboard-and-water-aerobics idea of aging A 55-year-old in a photograph from generations… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:active aging ATN Pro GYMGUYZ life time Longevity Matterhorn Fit Nofar Method