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Fitness

Peloton Inks Wide-Ranging Partnership With YMCA of Chicago

As Peloton pushes to democratize fitness, its app workouts and signature connected fitness bikes will be featured at select YMCA locations.

Courtney Rehfeldt • Aug 14 2023
Tech

TruBe Brings On-Demand Personal Training App to the US

TruBe app users can discover and book an expert health and fitness coach within seconds for an in-person session of their choosing

Courtney Rehfeldt • Aug 11 2023
Finance

Unleashed Brands Secures $100M+ Loan Fund To Grow Youth Fitness Franchises

Unleashed Brands will look to expand its youth-focused franchises that encourage children to be active through play and learning.

Courtney Rehfeldt • Aug 11 2023
Tech

New York Sports Club, Garmin Team Up for Fitness Tracker Challenge

NYSC trainers will use Garmin devices and collaborate on social media to show members how to best use their fitness trackers.

Elizabeth Ostertag • Aug 11 2023
Finance

F45 Says Quarterly Earnings Report Will Be Late

F45 Training has submitted an SEC filing stating that its Q2 quarterly report will be late for the period ending June 30, 2023.

Courtney Rehfeldt • Aug 11 2023
Fitness

Coaches Corner With Carl Hardwick: Implementing Individual Design in a Group Gym

Can I incorporate individual design coaching into my group fitness gym? Yes, but it’s important to consider the pros and cons of a hybrid model.

Carl Hardwick • Aug 11 2023
Finance

Nautilus Plans ‘Total Company Rebrand’ as CEO Hints at Name Change

Just weeks after modernizing its Bowflex brand, Nautilus is planning a company-wide rebrand, its CEO Jim Barr said.

Courtney Rehfeldt • Aug 10 2023
People doing step ups in a group strength training class.
partnership

How MADabolic’s Unique Approach to Fitness Is Driving Growth

The boutique fitness space is hyper-competitive and dynamic, but it can also be highly repetitive, with a seemingly endless string of Pilates, yoga, spin and bootcamp brands that are often hard to tell apart. 

Josh Liberatore • Aug 10 2023
Tech

EliteForm Unveils TeamSync, Bringing 3D Weightlifting Tech to Sports Teams

EliteForm, a software development company specializing in athletic performance tech, has unveiled EliteForm TeamSync, a velocity-based training solution (VBT). The cost-effective solution is now available to gyms, private facilities, and college and high school strength training programs for under $10,000, increasing the accessibility of VBT to teams.

Courtney Rehfeldt • Aug 10 2023
Fitness

YogaSix Tops 600 Signed Franchise Agreements, Expands in Key Cities

YogaSix, owned by Xponential Fitness, is expanding across the U.S. and has a presence on Princess Cruises.

Courtney Rehfeldt • Aug 10 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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