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Wellness

When It Comes to Employee Productivity, Less (Work) Is Sometimes More

A new Exos study has revealed the important role rest and recovery play in helping employees reach the "flow state."

Courtney Rehfeldt • Nov 16 2023
Fitness

MADabolic Is Growing Fast Amid Fresh Approach to Fitness & Franchising

MADabolic’s industry-disrupting approach to strength training and franchising was on full display at its recent owner's conference.

Courtney Rehfeldt • Nov 16 2023
Fitness

ISSA Adds 1st Phorm as Official Supplement Partner

ISSA members will enjoy exclusive access to discounts and special offers on 1st Phorm products, among other benefits.

Joy Keller • Nov 16 2023
Finance

Omorpho Raises $3M More for Weighted Fitness Vests, Apparel

A former Nike executive has won over investors with Omorpho, a fitness apparel startup that ramps up athletic training.

Courtney Rehfeldt • Nov 16 2023
Fitness

UBX Is Latest Boutique Fitness Brand To Offer 24-Hour Access

UBX, a fast-growing Australian boxing franchise, has adopted a 24/7 model where members are self-directed using screens.

Courtney Rehfeldt • Nov 16 2023
partnership

Fulcrum Fitness Brings the Boutique Studio Experience to Big Box Gyms

Fulcrum helps big box gyms solve three common problems: dwindling membership numbers, lost revenue and unused gym space.

Athletech Studios • Nov 16 2023
Wellness

Pause, Hyperice Partner as Wellness Studio Eyes Expansion

Hyperice Normatec and Hyperevolt recovery products will be offered at Pause studios nationwide as part of the tie-up.

Elizabeth Ostertag • Nov 16 2023
Fitness

The Gym of the Future Must Be ‘Immersive,’ Fitness Execs Say

The gym of the future will feature open floor plans, recovery services and digital content, all in the spirit of member engagement.

Josh Liberatore • Nov 15 2023
Reviews

Product of the Week: Speediance Gym Pal Offers a Lot for a Low Price

The Gym Pal, a free-membership digital weight machine, packs a punch for its price and size. But should you get one?

Elizabeth Ostertag • Nov 15 2023
Fitness

GymGuyz Adds Online Studio for Virtual Personal & Group Training

GymGuyz, a New York-based in-home personal training franchise, is introducing online training to meet the demand for virtual fitness.

Courtney Rehfeldt • Nov 15 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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