Perch uses 3D cameras and machine learning to quantify weight room performance. The Nets, Pistons, Heat and Magic are leveraging the tech.
ATN spoke with Jaime Waydo about the company’s new advanced generative AI tool and Whoop's future plans around artificial intelligence.
Try these five principles to design an effective resistance training program for improved health, vitality and longevity.
Aktiv founder and CEO Bryan Green believes the physical layout of the fitness floor is as important as the quality of equipment offered.
The Swoosh is continuing its push into fitness and wellness with Nike Strength, a collection of Nike-branded barbells, dumbbells and kettlebells.
While most of the fitness industry vies for the attention of younger consumers, Tonal is making a play for those in their Golden Years.
Eleiko, a strength and conditioning equipment manufacturer, has added Marathon Fitness to its network of authorized distributors.
LFX offers gyms the best of both worlds: expertly equipped functional training spaces along with guidance on how to create programming.
Orangetheory VP of Fitness Scott Brown shares why the boutique fitness player is fully embracing the rise of strength training.
Centr's new equipment line is part of the company's long-term goal of blending physical products with digital fitness and wellness content .
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