Xponential Fitness' newest brand is capitalizing on the rise of strength training with a fresh, fun and more inclusive take on the modality
Barbell Logic, an online personalized strength and nutrition coaching platform, has secured $2.3 million in a Series A funding round.
Smart home gym maker Tonal already has an in-store deal with Nordstrom, but Best Buy should expose the brand to an even wider audience.
MADabolic’s industry-disrupting approach to strength training and franchising was on full display at its recent owner's conference.
A former Nike executive has won over investors with Omorpho, a fitness apparel startup that ramps up athletic training.
The gym of the future will feature open floor plans, recovery services and digital content, all in the spirit of member engagement.
The Gym Pal, a free-membership digital weight machine, packs a punch for its price and size. But should you get one?
Anytime Fitness CEO Chuck Runyon speaks about mastering member engagement and the brand's groundbreaking partnership with Apple Fitness.
If you lift weights, you likely want to build muscle, increase your strength or improve your health. Strength training can lead to these outcomes.
Krystal Zell has been at the helm of Tonal for half a year. She’s all-in on the company’s approach to digital strength training.
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