Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Strength training is increasingly becoming a a focal point for consumers across all ages and fitness levels, Tonal reports.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
Boxing, spin and Zumba were also among the most popular exercise classes in 2023, with strength training ranking surprisingly low.
BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.
Fitness coaches don’t need to have the strongest squat or the leanest physique, but they should practice certain daily behaviors.
Vitruvian's AI-driven strength trainer requires no installation and is ready to use straight out of the box.
Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.
The newest addition to the Tracy Anderson Method, HeartStone weighted energy trainers are embedded with hand-cut rose quartz.
With the Dajlien collection, Ikea is blending at-home fitness with practical home furnishings in a 19-piece workout set.
Alonzo Wilson founded Tone House in 2014 to bring elements from sports conditioning to mainstream fitness.
Sign Up to Our Newsletter
