strength training
Studio Spotlight: Barry’s LIFT Foregoes the Sprints for Strength
Barry's LIFT focuses on slower, more technical moves to work primary and secondary muscles to full exhaustion.
IHRSA 2023: Bringing the Industry Together in San Diego
Athletech News spent three days at the IHRSA 2023 in San Diego speaking with fitness brands and their suppliers.
Liteboxer Rebrands to Litesport
The Liteboxer VR fitness app, which launched just over a year ago, has more than 940,000 installs to date.
Free Fitness: Fiit Unlocks Group Class Feature to Remove Financial Barriers to Fitness
UK-based interactive fitness platform Fiit says it has made its group class feature free for all users, members & non-members alike.
Virtuagym, Matrix Fitness Team Up to Launch Connected Strength Solution as Strength-based Workouts Gain Steam
The connected strength solution allows club members to track sets, reps, & weights between Matrix Fitness equipment & Virtuagym platform.
Collaboration Alert: Adidas & Les Mills Partner to Revolutionize Omnifitness Training
The collab of Adidas & Les Mills will offer immersive and personalized solutions to 300+ million adiClub members.
Vitruvian Launches Trainer+ Affiliate Partnership with Hotels & Health Clubs
Guest-based businesses will be able to offer their guests and members strength training classes with Vitruvian Trainer+.
LA Fitness Operator Unveils Club Studio, a Posh Multi-Fitness Concept
With its amenities & comforts, the multi-fitness concept makes the LA Fitness operator-run Club Studio a formidable competitor to Equinox.
CorePower Yoga Launches CorePower Strength X, the Brand’s Most Challenging Workout to Date
CorePower Strength X is currently available in NYC, LA, San Francisco, Denver, Dallas, Chicago, Twin Cities, Orange County, and San Diego.
ACSM Trends 2023 Report: Body Weight Training, Strength Training, and Wearable Tech Leads
ACSM Trends 2023 also include fitness for older adults, functional fitness, outdoor activities, HIIT, weight loss exercise, PT, & more.
