Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Tonal's partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes.
Orangetheory Fitness cheif development officer explains how his company's experienced growth right along with the fitness industry at large.
Scott Tobin's strategic approach to growing Burn Boot Camp combines his personal training expertise with acquired business acumen.
Exxentric uses flywheel tech to disrupt strength training. Thanks to Splitit, it’s also changing the way consumers buy fitness products.
A new market has emerged which focuses on maintaining the lean muscle mass of consumers taking weight-loss drugs like Ozempic.
Founded by a former pro athlete, Tone House offers community-oriented group fitness classes inspired by sports strength and conditioning.
With DUMAGUS' AI-powered tracking tech, gyms and their members get the most out of strength training, which is more popular than ever.
Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.
The boutique fitness brand is supporting its expansion plans with a new ad campaign, an intro class for new clients and a member loyalty program.
A former exec at several top sportswear brands, Guy Harkless shares his vision for Blink, the fast-growing gym chain owned by Equinox.
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