The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Hawks Ventures, the new venture capital arm of the Atlanta Hawks, has selected fit tech startup Arena as its first investment partner.
Two more Fhitting Room - New York Sports Club locations will open this year in Philadelphia and Washington D.C.
To help you find the best workout shoes, Athletech News asked personal trainers what they recommend for their own clients.
Boutique fitness brand BODY20 uses EMS to deliver the muscle-building benefits of a full strength-training program in one 20-minute workout.
Fitness wearable maker Whoop launched a new campaign with the help of some big names, including Olympic Gold Medalist Michael Phelps.
The Forma lineup from Aktiv Solutions includes premium Olympic racking, free-weights and benches that exude quality in every component.
OxeFit, a fitness tech company that uses AI and robotics to design smart strength training systems, has partnered with soccer star Harry Kane.
Progressive overload isn't the only way clients can experience progression. It's beneficial to take a more holistic look at progression.
Technogym's Fabrizio Cecchinelli explores the reasons for the growing popularity of strength training and whether it’s a passing trend.
Barry's LIFT focuses on slower, more technical moves to work primary and secondary muscles to full exhaustion.
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