Barbell Logic Raises $2.3M for Personalized Strength Coaching
The strength-based coaching platform has licensed its software to B2B and government sectors
Barbell Logic, an online personalized strength and nutrition coaching platform, has secured $2.3 million in a Series A funding round and is on track to hit $4 million in revenue this year, according to a recent LinkedIn post by the fitness company.
Now in its eighth year, the Springfield, Missouri-based Barbell Logic employs 23 full-time staff members and works with approximately 50 contracted coaches. The strength-based brand also touts a YouTube channel, podcast and Barbell Academy training program that offers a pathway to becoming a strength coach.
Jordan Gross and Wayde Milas are named as Barbell Logic’s lead investors, with each contributing over $1 million, according to Springfield Business Journal. The fitness company reports a post-money valuation of $37.7 million.
Aside from its coaching and education services, Barbell Logic has also developed proprietary software, licensing its coaching platform, TurnKey Coach, to the B2B and government sectors. Earlier this year, Barbell Logic secured a $1.25 million contract with the Air Force to use TurnKey Coach to track the health data of service members.
Founded by powerlifter and expert coach Matt Reynolds in 2016, Barbell Logic offers a one-stop shop for fitness and health consumers, matching them with the perfect coach. Coaches then schedule a call with the client before developing a barbell-based strength training workout plan and assigning weekly workouts. Barbell Logic’s BLOC app allows clients to communicate with their coach and find their workouts and helpful video content. Clients film parts of their workout to share with their coach, who provides valuable feedback for the next session.
Clients can also add nutrition coaching to their strength training plan, which offers a personalized dietary plan, expert guidance and monthly video calls.
Reynolds took to the networking media platform to reflect on Barbell Logic’s success, writing that he started the online coaching company to “fix a hole” in the fitness industry.
“At the time, most professional coaches looked down on the mere idea of an online coaching platform,” wrote Reynolds, adding that he saw it as an opportunity. Once COVID hit, Barbell Logic was perfectly positioned to welcome online fitness enthusiasts, as gyms were closed around the country.
“We became not just a group of professional coaches but a tech company with a dedicated but small team of experts punching way above their weight class in output, productivity, and return on capital investments,” Reynolds continued.
He credits Barbell Logic’s ongoing success to pairing “basic values of providing high-quality coaching” with client-first service.
“What should be the norm in our industry is sadly missing,” he wrote. “So our continued commitment to you, our clients, coaches, and content consumers is that we’ll do everything we can to consistently provide value through free education, as well as the best online coaching on the planet at a fair price. Simple as that.”
As Barbell Logic looks ahead to a new year, the fitness platform says it’s actively seeking an additional $1.7 million in capital over the next few months, with two more prospective closing dates to fill a $4 million series A capital raise.
Strength training continues to be the leading focus for fitness consumers of all ages who are sold on its numerous benefits such as increased bone density, joint protection and improved cardiovascular health.
