strength training

Aktiv Solutions Helps Operators Build for the Next Gen of Fitness & Wellness

Aktiv founder and CEO Bryan Green believes the physical layout of the fitness floor is as important as the quality of equipment offered.

woman works out with Nike barbell and bumper plates

Nike Launches Strength Training Equipment in Latest Fitness Move

The Swoosh is continuing its push into fitness and wellness with Nike Strength, a collection of Nike-branded barbells, dumbbells and kettlebells.

Tonal Targets Older Adults With ‘Active Aging’ Strength Workouts

While most of the fitness industry vies for the attention of younger consumers, Tonal is making a play for those in their Golden Years.

Eleiko Inks Distribution Deal With Marathon Fitness, Eyes US Expansion

Eleiko, a strength and conditioning equipment manufacturer, has added Marathon Fitness to its network of authorized distributors. 

With LFX, Life Fitness Is All-In on Functional Training

LFX offers gyms the best of both worlds: expertly equipped functional training spaces along with guidance on how to create programming.

Inside Orangetheory’s New Strength Training Class

Orangetheory VP of Fitness Scott Brown shares why the boutique fitness player is fully embracing the rise of strength training.

Centr by Chris Hemsworth Unveils Home Gym, More Fitness Equipment

Centr's new equipment line is part of the company's long-term goal of blending physical products with digital fitness and wellness content .

How Tonal Plans To Redefine Home Fitness With AI

As it leverages artificial intelligence, the digital strength training company points to the continued popularity of at-home workouts.

CEO Corner: Gregory Breitbart on Body20’s Franchise Success

Scaling Body20 has been highly challenging, but CEO Gregory Breitbart is motivated by a desire to deliver for franchisees and members.

Mindbody Releases 2024 Wellness Trends: Strength Training Leads the Way

Mindbody has released its 2024 Predictions report, revealing the top six wellness trends for the upcoming year.