Fitness•Tech Master Knowledge: Joel Jamieson on Data & AI in Fitness ATN Staff August 21, 2025 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in Joel Jamieson, a conditioning expert, online educator and founder of Morpheus and 8Weeksout, joins ATN’s new podcast series In this episode of the “Master Knowledge Series” podcast, host Eric Malzone is joined by Joel Jamieson, a renowned fitness coach and founder of fit tech platform Morpheus, to discuss the increased role of data in fitness alongside wearables and artificial intelligence. Malzone and Jamieson explain why it’s a big moment for data-driven coaching in fitness right now — but not a golden moment — at least not yet. They also break down the importance of having a niche when it comes to entrepreneurs in the space, how wearables add accountability, the most important metrics in fitness and more. Watch this episode of the “Master Knowledge Series” for takeaways on: Morpheus’ goals and origins Where the value is with wearables Whether or not AI poses a threat to fitness coaches Key Talking Points (0:00 – 5:17) Introductions (5:17 – 8:16) Coaching data evolution (8:16 – 10:20) Modern investment challenges (10:20 – 17:01) Data integration techniques (17:01 – 21:36) Best wearbables (21:36 – 30:15) Understanding HRV (30:15 – 34:18) Other metrics to monitor (34:18 – 40:38) The AI Factor (40:38 – 43:13) Wrap-up Joel Jamieson, a conditioning expert, online educator and founder of Morpheus and 8Weeksout, joins ATN’s new podcast series In this... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Artificial Intelligence (AI) Master Knowledge Series podcast Morpheus Videos Wearables