strength training
Whoop Enlists Michael Phelps, Other Stars for ‘The Best Obsess’ Campaign
Fitness wearable maker Whoop launched a new campaign with the help of some big names, including Olympic Gold Medalist Michael Phelps.
Aktiv Solutions Unveils Forma, its New Strength-Training Equipment Line
The Forma lineup from Aktiv Solutions includes premium Olympic racking, free-weights and benches that exude quality in every component.
OxeFit Raises $45M in Funding as Athletes Tout Benefits of AI Fitness
OxeFit, a fitness tech company that uses AI and robotics to design smart strength training systems, has partnered with soccer star Harry Kane.
Coaches Corner With Carl Hardwick: Beyond Progressive Overload
Progressive overload isn't the only way clients can experience progression. It's beneficial to take a more holistic look at progression.
Strength Training Is Here To Stay, Says Technogym’s Fabrizio Cecchinelli
Technogym's Fabrizio Cecchinelli explores the reasons for the growing popularity of strength training and whether it’s a passing trend.
Studio Spotlight: Barry’s LIFT Foregoes the Sprints for Strength
Barry's LIFT focuses on slower, more technical moves to work primary and secondary muscles to full exhaustion.
IHRSA 2023: Bringing the Industry Together in San Diego
Athletech News spent three days at the IHRSA 2023 in San Diego speaking with fitness brands and their suppliers.
Liteboxer Rebrands to Litesport
The Liteboxer VR fitness app, which launched just over a year ago, has more than 940,000 installs to date.
Free Fitness: Fiit Unlocks Group Class Feature to Remove Financial Barriers to Fitness
UK-based interactive fitness platform Fiit says it has made its group class feature free for all users, members & non-members alike.
Virtuagym, Matrix Fitness Team Up to Launch Connected Strength Solution as Strength-based Workouts Gain Steam
The connected strength solution allows club members to track sets, reps, & weights between Matrix Fitness equipment & Virtuagym platform.
