Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest

In the latest episode of Athletech News’ Unscripted podcast, Sebastien Lagree, the founder of Lagree Fitness, joins co-hosts Edward Hertzman and Eric Malzone to discuss why there’s always room for a great Pilates (or Lagree Method) studio, even in the most saturated environments, the dangers of cutting corners and how he’s learned from his mistakes to improve his business.

Lagree, Hertzman and Malzone also touch on the evolution of Pilates since the 90s, Lagree’s new app that’s about to launch and the wellness program Lagree plans to launch in the next decade.

Watch this episode of “Unscripted” for unfiltered takes on the following:

  • What makes the Lagree method different from Pilates and other fitness modalities
  • Combatting copycats in the space
  • Diversifying your product strategically

Key Talking Points:

  • (0:00 – 7:53) Sebastien’s story
  • (7:53 – 10:46) Pilates supply and demand
  • (10:46 – 17:13) What is the Lagree method?
  • (17:13 – 27:09) The business model
  • (27:09 – 32:58) Education efforts
  • (32:58 – 34:54) Future outlook
  • (34:54 – 39:13) Power of the brand name
  • (39:13 – 43:25) Wrap-up

Tags: