Exxentric uses flywheel tech to disrupt strength training. Thanks to Splitit, it’s also changing the way consumers buy fitness products.
A new market has emerged which focuses on maintaining the lean muscle mass of consumers taking weight-loss drugs like Ozempic.
Founded by a former pro athlete, Tone House offers community-oriented group fitness classes inspired by sports strength and conditioning.
With DUMAGUS' AI-powered tracking tech, gyms and their members get the most out of strength training, which is more popular than ever.
Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.
The boutique fitness brand is supporting its expansion plans with a new ad campaign, an intro class for new clients and a member loyalty program.
A former exec at several top sportswear brands, Guy Harkless shares his vision for Blink, the fast-growing gym chain owned by Equinox.
Strength training is increasingly becoming a a focal point for consumers across all ages and fitness levels, Tonal reports.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
Boxing, spin and Zumba were also among the most popular exercise classes in 2023, with strength training ranking surprisingly low.
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