Eleiko Inks Distribution Deal With Marathon Fitness, Eyes US Expansion

Courtney Rehfeldt has worked in the broadcasting media industry since…
Marathon Fitness, one of the largest fitness equipment providers in the U.S., has joined Eleiko’s distribution network
Eleiko, a strength and conditioning equipment manufacturer, has partnered with Marathon Fitness, a fitness equipment distribution company that will join Eleiko’s network of authorized distributors.
Eleiko describes the deal as an important milestone in its U.S. expansion plans, as it will result in supplying its high-quality strength training equipment to non-commercial consumers in the residential, business and hospitality industries across Texas and Arizona.
“We are excited about our partnership with Marathon Fitness,” said Magnus Nyberg, president of Eleiko Sport – U.S. “Their expertise in the fitness equipment distribution industry, combined with their commitment to customer satisfaction, makes them an excellent fit for our growth plans in the U.S. market. Together, we look forward to empowering fitness facilities with premium equipment and exceptional service.”
As Eleiko strengthens its reach in the U.S. market, the fitness equipment manufacturer is actively seeking to build new distribution partnerships nationwide.
“We believe the U.S. market holds significant growth potential, and we extend an invitation to interested distributors to join our network,” Nyberg said. “Together, we can propel the fitness industry forward, transforming the way athletes and fitness enthusiasts experience training.”
Fitness equipment distributors interested in partnering with Eleiko are requested to reach out via the company’s website.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.