How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint
The infrared fitness franchise has added 100 locations since hitting 800 late last year and now serves more than 400,000 members globally
"Movement Longevity" highlights the importance of women building strength into midlife and beyond. The launch comes alongside a report that found a serious gap between women's knowledge of strength training and how many are actually doing it
The growth of Strong New York, the city's biggest fitness and wellness festival, reflects a broader post-pandemic transformation across the city, as gyms, studios, run clubs and races flourish — and industry leaders believe NYC is only getting started
Club Pilates’ 1,500-studio milestone reflects Pilates’ evolution from a boutique fitness trend into an accessible, global movement
Sarah Larson Levey says she was blindsided and alleges that teachers and staff were left unpaid under a new operator, a situation she attributed to the management decisions of Fitlab and VM Fitness
The reformer Pilates franchise is giving members access to biomarker testing and physician-guided care as more fitness operators push into longevity
The NYC boutique fitness operator is partnering with Extension Health to connect its workouts with clinical-grade testing as fitness operators begin embracing VO2 max
The Pilates franchise is entering Saudi Arabia and tells ATN it's nearing deals in several European countries, with Abu Dhabi and New Caledonia openings also planned
The deal, CR Fitness’ first outside the Crunch Fitness orbit, lands nine months after a $350 million Sixth Street investment — and CEO Tony Scrimale says it won't be the last
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