Boutique Fitness
Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego
From Australia, to Kuwait to California, this BFT team built community from the ground up with their franchise operation.
The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations
Lululemon has named social fitness gym The Athletic Clubs as its exclusive NYC gym partner for its new "Yet" activation.
Barry’s Opens 100th Studio With Wall Street Debut, Marking Major Milestone
Barry's now has 100 locations across 19 countries as it accelerates U.S. and international expansion following an investment from Princeton Equity Group.
Nofar Method Launches ‘Mens-Only’ Pilates Class To Drive Male Interest in Surging Modality
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
Strong Pilates Enters California With WeHo Studio Amid US Expansion Push
Strong Pilates has officially entered the California market, opening its first Golden State studio in West Hollywood.
Pvolve Adds Tower 28 Skincare Products to Studios Nationwide
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement
Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs
Life Time Aims To Be ‘Industry’s Clear Leader’ in Reformer Pilates
As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
SoulCycle Taps Loop Earplugs for In-Studio Hearing Protection
Sound-conscious SoulCycle riders can now purchase reusable earplugs from Belgian brand Loop , which offer 17 decibels of protection.
