Municipal is grounding its national expansion plans in movement and community, planning 20+ hubs and gyms across the U.S.
Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
New research uncovers the “beauty backfire effect,” where extreme attractiveness hurts engagement for fitness influencers.
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?
Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.
Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.
Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.
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