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The Event Fitness & Wellness Owners and Operators Can't Miss.
Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.
Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
Municipal is grounding its national expansion plans in movement and community, planning 20+ hubs and gyms across the U.S.
Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
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