Fitness Business Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Courtney Rehfeldt Published: July 30, 2026 Share on Facebook Share on Twitter Share via Email credit: Dalibor Janecek on Unsplash Though neither necessarily intends to, two wellness trends identified by VML Intelligence threaten to make the gym optional, just as new joins slow Two of… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:Artificial Intelligence (AI) ATN Pro Data Gyms Wellness Real Estate Wellness Trends
