Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Though neither necessarily intends to, two wellness trends identified by VML Intelligence threaten to make the gym optional, just as new joins slow
AI-assisted custom software development helps operators increase personalization and iterate faster.
Meta's Kevin Tadmori says fitness and wellness brands must adapt to an AI-powered, socially driven consumer journey where personalization, community and storytelling increasingly determine success
i9 Sports and US Sports Camps, both owned by Youth Enrichment Brands, are courting families worn down by early specialization with a back-to-the-fun approach
Executives from Crunch Fitness, Purpose Brands, Barry's and FIT House of Brands shared how they've gone about building scale internationally and identified some costly mistakes other brands should avoid
The Pilates boom has created a wave of new studios and a shortage of instructors. Karen Lord Pilates Movement, a four-studio chain, is working to change that
Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference
New chief development officer Jon Eckman says Chuze will initially aim to open more gyms in states where it already operates, but he's not ruling out market expansion, either
New data from the Health & Fitness Association suggests that while the gym sector is still going strong, the incredible period of post-pandemic growth may be coming to an end — or at least slowing
The rise of social media storefronts has created a new kind of white-collar exit strategy — one in which workers ditch office jobs to piece together an income online through brand deals, affiliate links and highly personal videos documenting everyday life.
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