Fitness Business Planet Fitness Became America’s Top Gym by Doing Less. Can It Stay That Way? Courtney Rehfeldt Published: August 4, 2026 Share on Facebook Share on Twitter Share via Email credit: PJ McDonnell/shutterstock.com The “Judgement Free” gym chain built an empire on appealing to newcomers with no-frills buildouts and a relaxed atmosphere. But as competition grows, Planet Fitness… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Fitness Franchise Gyms High Value Low Price Gyms (HVLP) marketing Member Engagement Tools Planet Fitness TD Cowen
