Fitness Business Planet Fitness Became America’s Top Gym by Doing Less. Can It Stay That Way? Courtney Rehfeldt August 4, 2026 Share on Facebook Share on Twitter Share via Email credit: PJ McDonnell/shutterstock.com The “Judgement Free” gym chain built an empire on appealing to newcomers with no-frills buildouts and a relaxed atmosphere. But as competition grows, Planet Fitness… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Fitness Franchise Gyms High Value Low Price Gyms (HVLP) marketing Member Engagement Tools Planet Fitness TD Cowen
