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The Event Fitness & Wellness Owners and Operators Can't Miss.
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
As marathon participation surges, some races are making their events stand out by combining competitive running with the feel of a vacation.
At CES 2026, tech insiders revealed what to expect from the next generation of health and fitness wearables, and how AI will power them.
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
With the femtech market projected to hit $267 billion by 2035, menopause care, wearables and fitness partnerships are reshaping women’s health.
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.
ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
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