Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Following a social media storm over Barry's controversial new instructor policies, the boutique fitness sector faces fresh questions over how it treats its star employees
Across fitness and wellness, brands from Life Time to Therabody are seeing tremendous value from investing in run clubs and races — some see thoughtful brand integrations as the future of the sport
Two operators explain why owner pay belongs in the budget from day one, and what a fairnumber looks like as revenue grows
Why one fractional CFO with nearly two decades of experience argues operators who make cancellation frictionless get better data, cheaper reacquisition and a brand advantage
It's not just '90s fashion that's back in style. Gym operators including Crunch and Planet Fitness are embracing the decade through new partnerships, themed workout classes and pop-up events
Kieran Williams bought into The Garage at 24 with almost all of his savings. Five years later, he’s running the industry’s volume game in reverse, capping membership growth and turning the gym into a networking club for young professionals
Coaches aren’t just for mapping out fitness regimes or nutritional plans. An AI instructor advises fitness operators how to better run their businesses
As luxury fitness pulls ahead in a K-shaped economy, Life Time's new strategy includes building even larger facilities for fewer, higher-paying members
Results are what members come in for, but it’s rarely what keeps them there. Here are six tactics from industry experts that can increase the lifetime value.
In a semi-private training model, clients follow a personalized training program in a small group under the guidance of a coach
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