Sharper Image is widening its definition of what wellness should actually support, designing tools that help people live well as they age.
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
Airbnb’s 2026 forecast shows wellness travel shifting toward nature, opening new opportunities for fitness and wellness brands.
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.
Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
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