Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.
A new study suggests Millennials may be unwilling to give up one of the key perks of working from home: the ability to pencil in a workout.
TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.
Alcohol use in the U.S. has fallen to near a 90-year low, with Gen Z driving the shift for NA beer, mocktails and zero-proof spirits.
Peloton, iFIT and the Strava-owned Runna are breaking language barriers in fitness with captions, AI coaching and multilingual features.
While Americans see the benefits of GLP-1s, skepticism about relying on an injection to lose weight still runs deep, a new survey finds.
Recent industry publications have questioned whether boutique fitness is facing an identity crisis. I'd offer a different frame: this isn’t a crisis — it’s an evolution.
Fitness facility foot traffic is up 3.5% in the U.S. in the first half of 2025, according to data from the Health & Fitness Association.
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