Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
In our monthly FitGrid x ATN benchmarking data dive, we tackle what the cycling modality needs to do to stay competitive.
A U.S. Food and Drug Administration advisory committee meets this week to discuss whether the regulator should loosen compounding restrictions on seven peptides
In an exclusive interview, Geisler speaks with ATN about his exit from Xponential, his decision to create Sequel Brands and what's next for the fitness and wellness franchisor
Dirk-Jan “DJ” van Hameren, Nike's ex-marketing chief, speaks to ATN about how Whoop's history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables
More than 25% of GLP-1 users in the U.K. reported increasing fitness spending after starting treatment. Those results are promising, but other data shows it's far from a given that weight-loss drugs will prove to be a net benefit for the industry
The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday.
Approved medicines move through clinical trials, regulators and pharmacies like Walgreens and CVS. Much of the online peptide trade bypasses that system
Executives from Peloton, BODi and Pliability discussed the post-pandemic competition to win in the attention economy, the phenomenon of celebrity trainers and using AI to personalize fitness without losing the human touch
A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case
The VR fitness community rallied when Meta pulled back on Supernatural. Now the app’s coaches are reuniting with fans in person before an independent relaunch this fall
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