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The Event Fitness & Wellness Owners and Operators Can't Miss.
A new survey shows AI fitness apps can boost motivation but also fuel anxiety and unhealthy habits. Personal trainers tend to agree.
Millennials are using paid time off to catch up on sleep, and many are willing to pay good money to book a sleep-focused trip.
From AI wearables to GLP-1s and social fitness, UBS’s event spotlighted the innovations driving the $2 trillion wellness market.
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.
A new study suggests Millennials may be unwilling to give up one of the key perks of working from home: the ability to pencil in a workout.
TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.
Alcohol use in the U.S. has fallen to near a 90-year low, with Gen Z driving the shift for NA beer, mocktails and zero-proof spirits.
Peloton, iFIT and the Strava-owned Runna are breaking language barriers in fitness with captions, AI coaching and multilingual features.
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