Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Picasso's Cure Hydration, which offers clean-ingredient hydration powders based on WHO standards, has seen triple-digit year-over-year growth
Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space. Your Reformer wants to take that off their plate with a roster of star instructors behind the scenes
As Pilates and yoga brands look to build long-term community and keep members engaged, many are turning to pop-up events, held inside or outside the studio
Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed strategy.
This year's Inc. 5000 list of the fastest-growing private companies in the U.S. featured 63 different fitness and wellness brands — fitness franchises, supplement brands and longevity-focused telehealth platforms were among the biggest winners
As rival boutique fitness brands race to own their corner of the red-hot Pilates market, Solidcore is moving away from the term altogether
Regional density, operating efficiency and improving investor sentiment are making low-cost fitness chains increasingly attractive acquisition targets across the pond
Everyone's chasing the fitness-racing boom. Rather than add Hyrox-branded programming, Life Time is pumping up its own signature event and training classes
One of New York’s largest independent hot yoga brands is scaling across NYC, but it's also built a year-round home in the Hamptons, an area that most brands forget about when the summer rush is gone
If your brand finds itself surrounded by social media pitchforks or communications crisis, there's a very short window to nail it. Here’s what PR experts say
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