Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.
Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.
The fitness industry has historically avoided labor unrest, but organizers say that dynamic is under strain as Gen Z workers challenge low wages and erratic scheduling.
Mark Mastrov spoke to ATN about his goals for the future of 24 Hour Fitness, the gym brand he reacquired in partnership with LongRange Capital.
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.
Corporate wellness spending cuts are changing where employees work out, boosting low-cost gyms and presenting a challenge for upscale operators.
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
From functional beverages to GLP-1 nutrition strategies, experts say fiber is poised to overtake (or at least equal) protein in popular importance.
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
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