Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting to short-term performance.
Left On Friday, a swimwear maker founded by former Lululemon executives, is the latest brand looking to gain ground in the booming women’s sports market
Artificial intelligence is moving fast, but it's moving fastest in the places gym members don't see — for now
A year after launch, Gabby George's self-funded app counts 26,000 members across 91 countries, with plans for more
Training is the highest-margin product most gyms sell and the one they’re most likely to underprice.
A fitness industry legend, Mastrov will now steer 24 Hour Fitness through a big-box gym landscape that's much different than the one he dominated up until the mid-2000s
Hyrox’s India push could be just a preview of what’s to come, as boutique studios and international gym chains all circle a fast-growing, wildly underpenetrated market
The fitness trade group supports price transparency but says the city's proposed rule could create regulatory confusion and costly compliance challenges for gym operators
Drawing on cancellation and booking data from thousands of gyms, executives at Playlist and Xplor share what churn measures, why most operators misread it, and the patterns that matter most
The window to turn a first-time visitor into a loyal member is smaller than you may think.
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