Finance•Fitness•Fitness Business How To Price Your Gym Membership Klaudia Balogh Published: August 19, 2026 Share on Facebook Share on Twitter Share via Email credit: Julia Larson Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Gym Memberships Memberships Operator's Room personal trainer