Fitness Business Solidcore Doesn’t Want to Be Known as a ‘Pilates’ Brand Anymore — Here’s Why Josh Liberatore August 18, 2026 Share on Facebook Share on Twitter Share via Email credit: Solidcore As rival boutique fitness brands race to own their corner of the red-hot Pilates market, Solidcore is moving away from the term altogether Keen-eyed observers… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Innovation Summit ATN Pro Boutique Fitness marketing Pilates Solidcore Strong Pilates
