How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Klaudia Balogh is a Florida-based health and longevity journalist with over a decade of international reporting experience, holding broadcast journalism degrees from the U.S. and the U.K. She covers the science, founders, and brands shaping how people perform, recover and live better and longer. Her reporting regularly takes her inside conferences, retreats, and wellness destinations worldwide.
Two investors who've helped scale fitness brands break down what a gym needs before it raises captial and what to expect when control shifts.
Cancellation rules are in flux, and enforcement isn't waiting for the next federal rule. A representative from Conscious Counsel gives Athletech News the five clauses that will protect an operator before the next ruling.
Only about one in a 1,000 studios opens fully funded. Two operators who beat those odds lay out the 90-day presale playbook, from setting your target to signing founding members before the space is ready
After a decade defending fitness businesses, an industry counsel team representative has seen the same five paperwork gaps that may cost operators up to six figures. He walked Athletech News through each one.
Two industry experts break down the math, the tiers and the strategies that separate a sustainable studio from one leaving money on the table.
The fitness industry often pays trainers by the session and wonders why they burn out, walk away or poach clients on the side. Active Life founder Sean Pastuch makes the case for paying them like the assets they are.
Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting to short-term performance.
Training is the highest-margin product most gyms sell and the one they’re most likely to underprice.
Drawing on cancellation and booking data from thousands of gyms, executives at Playlist and Xplor share what churn measures, why most operators misread it, and the patterns that matter most
Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed strategy.
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