Nutrition CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Josh Liberatore Published: August 19, 2026 Share on Facebook Share on Twitter Share via Email Lauren Picasso (credit: Cure Hydration) Picasso’s Cure Hydration, which offers clean-ingredient hydration powders based on WHO standards, has seen triple-digit year-over-year growth For Lauren Picasso, science and simplicity are the… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro CEO Corner nutrition Wellness Trends
