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A new report shows steady growth for the booming Pilates market since 2020, with certain portions of the population accounting for a disproportionate share of participants
In a new study, waist circumference proved a better predictor of mortality than BMI among older adults, supporting a broader shift in fitness from tracking scale weight to measuring fat, muscle and metabolic health
The wearable giant that made the screenless, low-profile fitness band cool has launched a jewelry-inspired version, a bid to appeal to more women and everyday wearers
Surging consumer interest in Pilates has prompted some of the world's top barre brands to offer Pilates-oriented classes. Some operators even believe barre studios are best suited to running certain types of Pilates classes
Hospitality leaders are using wellness to drive revenue, loyalty and guest engagement, offering lessons fitness operators can apply
Ken Endelman founded Balanced Body in 1976 thanks to a chance encounter. Over 50 years, the company has served as a key driving force behind Pilates' meteoric rise
The fitness industry often pays trainers by the session and wonders why they burn out, walk away or poach clients on the side. Active Life founder Sean Pastuch makes the case for paying them like the assets they are.
The special needs-focused gym brand Daniel Stein started in 2016 — after his mentor had a vision from God — has grown to more than 75 awarded territories
Pickleball got Americans hooked on racket sports. Now, as padel courts attract those willing to pay up for a more sophisticated experience, some brands are pivoting from pickleball-centric offerings to a broader “court culture”
At a recent Willpower panel, leaders from top brands revealed their best strategies for organic marketing, building brand loyalty and leveraging strategic partnerships
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