Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
HFA's latest policy briefing covered federal rule-making, state-level wins, Medicare expansion and what the midterm elections mean for the fitness industry.
Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper than wellness — and so do the risks.
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
From Telluride to Deer Valley, luxury ski resorts are investing in recovery amenities like saunas, cold plunges and oxygen therapy.
Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.
This week, we break down the recent controversy surrounding Peter Attia's ties to Jeffrey Epstein, and what it could mean for the future of longevity science.
Professional runners are navigating a new commercial world, including the rise of fitness influencer culture and expanding brand partnerships.
Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.
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