Fitness Business

people do the SkiErg at a Hyrox event
member exclusive

ATN Week in Review: After Hyrox, the Future of Competitive Fitness Is in Flux

As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.

The Tool That Removes One of Fitness’s Most Overlooked Growth Barriers

OfferingTree has a new website assistant eliminates one of the biggest challenges for fitness studios and their digital approach to business

attendees walk the trade show floor at the PGA Show 2026

Why Golf Clubs Are Investing in Wellness Tech & Racket Sports

Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.

‘Apple and Google’: Inside New York Pilates’ Defiance of Private Equity

As other Pilates brands race to expand through franchising and PE money, New York Pilates is seeing success with a different approach: prioritizing absolute control.

longevity room inside a UFC Gym
member exclusive

ATN Weekly: Gyms Are Riding the GLP-1 Wave

After years of “gym as a clinic” hype, operators like UFC Gym and Planet Fitness are finally making moves to offer their members access to GLP-1s.

panelists speak at the Connected Health and Fitness Summit 2026
member exclusive

To Reach Female Fitness Consumers, Personalization Is Key, Execs Say

The industry still has work to do to personalize the fitness and wellness experience for female consumers, executives said at the Connected: Health and Fitness Summit.

Canada basketball players and GoodLife Fitness staffers pose for a photo

GoodLife Fitness, Canada Basketball Strike Wide-Ranging Partnership

Canada Basketball is entering into a multiyear partnership with GoodLife Fitness that includes complimentary gym memberships stage joint activations.

Crunch Fitness gym in Portland, Oregon

Crunch Fitness Accelerates Expansion Pace, Plans 100 New Gyms This Year

Crunch Fitness boosted its leasing activity nearly 50% year-over-year and added 91 locations in 2025, according to CoStar data.

CoverMe

Recruiting Like It’s 2005 Is Costing Fitness Operators

As the labor market modernizes, CoverMe replaces fragmentation with connected, real-time workforce management. The industry’s biggest operational risk isn’t member […]

Chuze Fitness lift labs room
member exclusive

Big-Box Gyms Are Getting Creative To Build for the Strength Training Boom

As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.