Fitness Business
A New Era for Racquet Sports Takes Shape at the Biggest PGA Show to Date
As racquet sports surge nationwide, the PGA Show steps forward with expanded courts, new education and hands-on experiences built for […]
What One Growth Story Reveals About FIT House of Brands’ Trajectory
A franchise success story shows how F45 Training and FS8 are redefining what sustainable growth looks like. Seven years ago, […]
Young People Are Driving a Surge in Triathlon Sign-Ups
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
AI Is No Longer an Advantage — It’s the Operational Divide
As automation becomes the backbone of modern operations, the gyms gaining ground are those embracing AI at their core, and […]
As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
What It Takes to Succeed in Boutique Fitness Today
Studio Grow’s Lise Kuecker maps out the future of studio businesses and the essential tools every owner must have to […]
The Gym Venice Targets Age 40+ Members With Smarter Training
At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.
Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Hyrox Launches Fitness Cruise, Eyes Vacation Experiences
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
CEO Corner: 9Round Kickboxing’s Heather Hudson on Staying True to Your Brand
Heather Hudson and her husband, Shannon, founded 9Round Kickboxing Fitness in 2008, turning it into a thriving franchise with hundreds of locations.
