Dubbed the “decathlon of fitness,” Xenom shares some similarities with Hyrox and the CrossFit Games, but is looking to chart its own path.
The women’s-only lifting concept, co-founded by SculptHouse founder Katherine Mason and Nike trainer Betina Gozo Shimonek, will debut in Dallas in September.
The platform is launching with 54 development territories across Bodyrok, Bunda and Sweat440.
Fitness is filled with opportunities for career growth, although work needs to be done to build the right pathways and drive awareness among the general public.
NASM data shows personal trainers are expanding beyond exercise programming as client demand for longevity and GLP-1 guidance reshapes the profession.
Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.
Planet Fitness has made a formidable step in its ambitions to grow its presence overseas by hiring a new CFO and president of international.
As click-to-cancel laws make membership exits easier than ever, AltaDX says its new AI-powered Click2Save agents help fitness operators turn cancellation requests into retention opportunities.
Strength remains one of the most powerful tools in fitness. The difference is that consumers are now pursuing it in service of larger goals.
From a Spotify deal to equipping gyms with equipment, Peloton's Dion Camp Sanders laid out the company's evolving strategy at the ATN Innovation Summit.
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