Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Training is the highest-margin product most gyms sell and the one they’re most likely to underprice.
A fitness industry legend, Mastrov will now steer 24 Hour Fitness through a big-box gym landscape that's much different than the one he dominated up until the mid-2000s
Hyrox’s India push could be just a preview of what’s to come, as boutique studios and international gym chains all circle a fast-growing, wildly underpenetrated market
Drawing on cancellation and booking data from thousands of gyms, executives at Playlist and Xplor share what churn measures, why most operators misread it, and the patterns that matter most
The window to turn a first-time visitor into a loyal member is smaller than you may think.
The multilingual capability helps global fitness brands deliver a consistent loyalty experience while making rewards, referrals and member communications more accessible worldwide.
Laddi Singh, who operates more than 50 Popeyes, Burger King and Arby’s restaurants, is betting on Retro Fitness, continuing a trend of restaurateurs investing in gyms
Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space. Your Reformer wants to take that off their plate with a roster of star instructors behind the scenes
As Pilates and yoga brands look to build long-term community and keep members engaged, many are turning to pop-up events, held inside or outside the studio
Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed strategy.
Sign Up to Our Newsletter
