How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events
Data from events company Sweatpals shows that while consumers increasingly crave IRL experiences and connections, cities each have their own definition of fun.
The Hamptons has evolved from a mere summer stop for gyms and studios into a serious player, with some operators building permanent locations and others using the upscale beach community to retain customers who move between New York and Miami
FIT House of Brands, the parent company of F45, will feature University of Miami football players in new social media ads. Other fitness operators, including Planet Fitness and Gold's Gym, have also struck recent college-sports partnerships
After a decade defending fitness businesses, an industry counsel team representative has seen the same five paperwork gaps that may cost operators up to six figures. He walked Athletech News through each one.
Every August and September, members’ routines change, gym attendance drops and cancellations rise. But the back-to-school “churn cliff” need not be an annual inevitability.
The unfortunate reality is, in this model, the gym needs an unrealistic, or unviable number of members in order to generate significant profit.
Puppies and Pilates, a boutique class pairing a 45-minute workouts with rescue-puppy cuddle time and mocktails, operates in four cities and is expanding
We already know Gen Z is drinking less. A new survey suggests the gym has taken the pub’s place, right down to where they choose to live
Founders think in monthly revenue. Diligence teams, lenders, and the CFO in your corner think in unit economics
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